Ready to embrace your inner baddie? BadB The Label is a sustainably made activewear, loungewear & lifestyle brand born in Cork, Ireland. Our mission is to bring you sassy, sexy, sustainable style - without breaking the bank! We’re committed to bringing you all the bad b vibes whilst also caring for our planet. 

Where did ‘Bad B’ come from? 

Well, apart from wanting to serve all the bad b vibes, ‘Bad B’ was also the name of a Celtic war goddess in Irish mythology. She was a member of the Morrígan, who were a trio of sisters. They were often referred to as ‘The Triple Goddess’ when they would appear together. ‘BadB’ stands for ‘The Battle Crow’ as she often took the form of a crow to cause confusion and mystery. 


So what have we done so far? Our clothing is made using recycled materials, which not only saves energy and water, but also reduces greenhouse gas emissions and landfill waste. Our manufacturers are certified by the Global Recycled Standard ensuring sustainable and ethical practices and standards are in place. We use 100% compostable mailer bags to ship our products. We also print all of our thank you cards, tags and promotional items on recycled paper. In order to offset our carbon footprint, we teamed up with TreeApp to plant trees every month to help our brand become more climate positive. As our business grows, we can’t wait to do even more to increase our sustainability efforts 💚.

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